Advertisement feature from Tjekvik
Tjekvik has launched a new feature that allows aftersales departments to automatically promote the most relevant products or services for each customer whenever they check in their vehicles for a service, repair or MOT. Smart Rules promotes items based on customer type (retail, fleet, or waiting), vehicle make and model, and dealer work-order details. Designed to help dealerships maximise sales conversions, Smart Rules will also increase positive customer feedback through more personalised journeys.
Smart Rules is an enhancement to Tjekvik’s existing digital self-service solutions, which enable dealers to promote and sell value-added items such as season-specific offers, air conditioning checks and service plans. In 2023, Tjekvik’s tools prompted over 246,000 global customers to purchase items worth more than £10.2million in incremental revenue.
Smart Rules helps dealers define personalised customer journeys to maximise engagement. For example, the feature can determine if a service booking is for an EV and will present the customer with suitable items, such as charging credits instead of a premium lubricant. Similarly, diesel drivers could be presented with an AdBlue top-up, while those with a warranty that’s due to expire can be offered an extension to their existing package.
The Tjekvik system can scale these personalised customer journeys across an entire dealership group at the click of a button. Using the example of JLR’s new ‘House of Brands’ set-up, where Jaguar, Range Rover, Discovery and Defender lines each have their own dedicated sections, a dealer group can create offers to present to customers of all sites in a single process, or pick selected sites for particular offers, such as bike racks for Discovery customers, or luxury floor mats for Range Rover customers.
Christian Mark, CEO and Co-Founder at Tjekvik said: “The customer journey within retail and e-commerce has been adapting to consumer preferences for many years. While strategic pricing and promotions are used to draw in customers, today’s buyers are demanding greater levels of personalisation, with unique offers and experiences tailored to their own needs and requirements.
“Smart Rules has been designed in response to changing customer requirements and expectations. We’ve been working closely with our dealer partners to create software that not only targets specific products and services to each customer but is also simple for staff to manage and operate. We look forward to rolling this software out to our growing client base and seeing them benefit from even greater revenue and customer satisfaction.”