Türkiye-based robotics automation equipment manufacturer, Tezmaksan Robot Technologies has appointed technical PR agency, Stone Junction to handle its international PR and promote the launch of its robotic process automation (RPA) system, CUBEBOX. Tezmaksan selected Stone Junction because of its track record of delivering effective STEM PR campaigns in the DACH region. The integrated marketing campaign will target the UK, Germany, Italy and The Netherlands, taking advantage of the agency’s in-house language skills and international media contacts.
Tezmaksan has 42 years of industrial experience specialising in the manufacturing and distribution of machine tools and industrial equipment. The company also supplies robotics automation equipment to diverse sectors including automotive, aerospace, energy, medical and general manufacturing.
The initial focus of Tezmaksan’s PR campaign is to promote the launch of its CUBEBOX RPA system, an advanced automation solution designed to streamline and optimise business processes. CUBEBOX leverages software and robots to automate repetitive and rule-based tasks such as data entry, data manipulation and transaction processing.
“We have longstanding relationships with key media outlets in DACH, which we leverage to deliver excellence for our client base operating in the region,” explained Richard Stone, founder and managing director of Stone Junction. “We regularly attend prominent German trade shows, such as Automatica, Hannover Messe and SPS, to build new relationships, enhance existing ones and find out more about the common challenges and priorities of businesses in the region.”
Stone Junction enjoys strong relationships with key German trade media outlets in the STEM sector, regularly securing coverage in titles such as Konstruction Industrie magazine, K Zeitung newspaper and ElektronikNet. This was a key factor for Tezmaksan when selecting an agency to work with.
“Stone Junction’s expertise and network will be instrumental in helping us expand our presence in the DACH region and beyond, ensuring that our solutions reach new audiences,” said Hakan Aydogdu, CEO and general manager at Tezmaksan Robot Technologies. “We believe that this collaboration will be a key driver in our journey towards further growth and success.
“We’re committed to showcasing the groundbreaking CUBEBOX system to manufacturers in Europe and believe that Stone Junction’s extensive knowledge and connections with the European trade media, especially in Germany, make them the ideal choice for us,” added Aydogdu.
The addition of Tezmaksan to Stone Junction’s client roster follows those of CWIEME, Foxmere and PowerDown220 in what has been a period of sustained growth for the agency.
To find out more about Stone Junction’s technical PR offering, visit www.wechangeminds.com/technical-pr/ or email the team at [email protected].
Press enquiries: Richard Stone or Jessica Phillips, Stone Junction
Suites 1&2 The Malthouse, Water Street, Stafford, Staffordshire, ST16 2AG
Telephone: +44 (0) 1785 225416
e-mail: [email protected] or [email protected]
About Stone Junction: Specialist STEM (Science, Technology, Engineering and Maths) PR agency, Stone Junction is a corporate affiliate member of the CIPR and full member of the PRCA.
The company is based in Stafford and boasts a team of 35 consultants who speak thirteen languages between them and are qualified in subjects ranging from chemistry, electronics and IT to biology and natural sciences.
The business has won 35 PR and marketing awards since 2015 and is one of PR Week’s Top 40 Technology PR agencies, Top 150 UK agencies, and Top 50 Agencies Outside London. It was named as the CIPR’s Outstanding Consultancy in the Midlands in 2018 and 2019 and the PRCA’s Outstanding Large Consultancy in the Midlands in 2018, 2019 and 2020. In 2020 it was awarded the CIPR’s Mark of Excellence in the Best Specialist Agency category at its national Excellence awards and in 2021 received the same award for Best Staff Wellbeing Initiative. We think we are boss.
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