The Netherlands – VINADA B.V. premium non-alcoholic wine, has appointed Susanne Claessen as Global Marketing Manager. Claessen will be responsible for global strategic marketing and branding of the VINADA brand.
Previously, Claessen worked as Brand Manager Lindt & Sprüngli Benelux. At this Swiss FMCG producer of premium Chocolate, Claessen was responsible, among other things, for the marketing strategy, partnerships and budgeting of various sub-brands such as Lindt EXCELLENCE with more than 20 products in the portfolio, within the Netherlands, Belgium and Luxembourg.
Claessen expects to start many exciting and challenging projects and campaigns at VINADA B.V. ”It is an ambitious company in an interesting market with enormous growth potential in The Netherlands and abroad. It’s a great honor to grow the brand and increasing visibility worldwide together with the Founder and the team of VINADA B.V.”
Jessica van der Kist, Founder of VINADA B.V.: “We have big ambitions for the coming years and to achieve them we need to take our marketing activities to the next level. That is why we started looking for an experienced marketeer and we are very happy to have Susanne on board. We want to invest in relationships with our customers and set up many original activation campaigns. Susanne has a lot of international experience and will help us, together with our team and distributors, to position VINADA locally in the more than 30 countries in which we operate.”
About VINADA B.V.
VINADA was founded in 2018 by Jessica van der Kist out of the need for a better alternative in the market. The Alcohol-free, Vegan, Low Calorie (- 69% compared to wine with alcohol), Gluten Free wines are produced in Spain and France. The wine is available in 200 ml Piccolo bottles for hospitality and 750 ml bottles. The bubbles are made in the same way as wine with alcohol, but the wine is dealcoholized just before bottling. VINADA has already won more than 18 wine awards with its ‘World’s Favorite Bubbles’ (including Gold + a Trophy during the International Wine & Spirits Competition). VINADA is sold at premium luxury hotels, bars and (Michelin star) restaurants and premium resellers in more than 30 countries. The global non-alcoholic market is growing rapidly. In Scandinavia, the Netherlands and the UK, 1 in 5 adults do not drink alcohol. VINADA’s non-alcoholic wine perfectly meets the needs of this trend. For more information, please visit www.vinadawines.com.
The post Susanne Claessen VINADA’s New Global Marketing Manager appeared first on Industry Today.