Always consider how the name will evoke an emotional response during branding. What happens when you rely on emotional resonance to create a name:
Avoid Naming Brands Based on Emotions When Creating a Brand Identity
When creating a brand identity, it is important to avoid naming brands based on emotions. Emotions can be unpredictable and fleeting, so they may not accurately reflect the values or mission of the brand.
It can also be difficult to capture the spirit of the brand in one single emotion. Additionally, naming a brand after an emotion can create confusion and misunderstanding among customers and make it difficult to build a consistent brand identity.
Consider Using Business Naming Service When Choosing a Brand Name
Using a business naming service is a great way to ensure that your brand name is unique and memorable. The service will provide you with options that are available and will give you feedback on which names are likely to be the most successful.
Naming your business based on emotion can be risky, as it may not accurately reflect your business’s objectives or purpose. For instance, if you are starting a tech company and decide to call it “Dream Catcher,” customers may think that your company provides services related to dreams rather than tech, which can cause them to be disappointed and damage your reputation.
Using a professional business naming service can give your brand the best chance of success by avoiding potential pitfalls and creating a name that resonates with your target audience whilst accurately reflecting your brand’s identity and values.
Furthermore, a good business naming service will make sure there are no legal issues or trademark infringements that could impede the use of certain names. Though it may be tempting to make decisions based on emotion, it is important to consider the risks before naming your business.
Avoid Brand Names That Are Easy to Misinterpret
It is advised to avoid using brand names that are easy to misinterpret or that have multiple meanings. This is because using such names can cause confusion,misunderstanding, and can also lead to negative associations with your brand. And equally cause up to 20% loss in revenue.
Instead, choose a brand name that is clear, concise, and easy to understand. This will help to ensure that your brand is perceived positively, and that it is easily recognizable to your target audience. Additionally, it is a good idea to conduct thorough research and test your brand name with a diverse group of people to ensure that it is not easily misinterpreted or confused with other names.
Some examples of brand names that are easy to misinterpret include:
- Kwik-E-Mart – This could be misinterpreted as “quickie mart,” which may have an inappropriate connotation.
- Bait and Switch – This could be mistaken as a dishonest marketing tactic, which may damage the brand’s reputation.
- Low and Slow – This could be misinterpreted as a slow-cooked dish or a low-speed driving technique, which may be confusing for customers.
- Big and Tall – This could be read as a clothing line for larger individuals, which may be stigmatizing.
- Hot and Ready – This could be mistaken as an inappropriate innuendo, which may be off-putting for customers.
Poorly Chosen Brand Names Can Create Obstacles To Customer Memory And Recognition
When naming your business, it is essential to consider the long-term implications of your choice. A poor brand name can create a barrier to memory retention among customers, making it difficult to remember, spell, or recall.
Furthermore, a name that does not accurately reflect the purpose or services of the company may lead customers to seek out a competitor.
To ensure the success of your business, it is important to use a professional business naming service that will generate unique and memorable names that resonate with your target audience and accurately reflect your mission and services. Speaking of “building a brand that reflects your mission”, one cannot emphasize enough, the need for businesses to consider the unstoppable power of branding and how it influences consumer behavior.
Research shows that 86% of consumers prefer a brand with an authentic image and honest personality. This shift is changing the way we view brands and will continue to do so in the future.
A professional business naming service like Squadhelp would take into account customer experience, SEO, trademark-ability, and industry standards when creating potential names.
Conclusion
It is important to avoid naming your brand based on emotion alone. This is because emotions are fleeting and can change over time, which can lead to a lack of consistency and clarity in your brand. Instead, it is advisable to use a professional business naming service to help you choose a name that is clear, concise, and easy to understand.
This will help to ensure that your brand is memorable and recognizable to your target audience, and will also help to birth and sustain trust and credibility for your business. By taking the time to carefully consider your brand name, you can set your business up for success and establish a strong and lasting brand identity.
About the Author:
As the head of branding for Squadhelp.com, a 3X Inc 5000 startup and naming agency that has reviewed over one million names, Grant Polachek oversees a team that curates a collection of the best available names on the web. Squadhelp is also the world’s leading crowdsource naming platform, providing services to clients ranging from early-stage startups to Fortune 500 companies.
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