Neat rebrand put the punk into AM Award winner Ponko

By Staff
1 Min Read

Independent Dealer of the Year winner Ponko, a used car supermarket just outside Cambridge, impressed the AM Awards judges with its punky and unique attitude to business and outstanding service offered to customers at every stage of the car-buying process.

The award category was sponsored by Visitor Chat.

The dealership has around 240 vehicles in stock at any one time and is averaging a four figure margin for each used sale.

The business rebranded in April 2023 from Reed Autos with a unique marketing approach centred around its Ponko puppets and a punk style that is wholly unique to the automotive industry.

The team at the Royston Road location is incredibly knowledgeable, friendly and responsive to customer enquiries, backed by a fantastic training plan and this has delivered an excellent response from customers, with 94% recommending the business to a friend or family member.

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