Lotus Emira ‘most profitable’ car at Carwow online auctions

By Staff
3 Min Read

The Lotus Emira has topped the list of used vehicles with the greatest profit potential sold via Carwow’s daily online auctions during the first quarter.

The 13 Emira lots that found trade buyers had an average resale margin of £11,928 vs cap Retail.

Carwow’s ‘Profit Potential’ report compared the prices achieved by vehicles in its auctions with the latest cap Retail values, between January and March.

Land Rover had three entries in the top 10 most profitable models in Q1 auctions, taking second place with the Range Rover Sport, which had an average profit margin of £5,785.

Third was the Audi Q8 (£4,358), followed by the BMW M4 (£4,111) and the Land Rover Discovery (£3,917) in fifth place.


The full top 10 is as follows:

Lotus Emira:                                                       £11,928

Land Rover Range Rover Sport (2022):            £5,785

Audi Q8:                                                             £4,358

BMW M4:                                                           £4,111

Land Rover Discovery:                                      £3,917

Audi Q7:                                                            £3,848

Volkswagen Golf-R:                                           £3,582

Ford Mustang:                                                   £3,582

Jaguar E-Pace:                                                 £3,337

Land Rover Range Rover Sport (2020)            £3,316


Sally Foote, Carwow’s chief commercial officer – Sell My Car, said: “It’s great to have a sports car top the Q1 list, highlighting the diversity of our available stock. We’re seeing well over 1,000 cars go through our online auctions every day, as well as strong demand from dealers in terms of bids.

“Although it’s a niche model, dealers have already acquired 13 Lotus Emiras via our auction platform this quarter, with potential profit three times the value of the model in tenth place.”

The Carwow ‘Profit Potential’ is a quarterly report sharing details of the models that had the greatest predicted profit margin for dealers over the past quarter.

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