Citroën’s global boss has talked to AM-online about the strategic positioning of the French brand as it overhauls core models and promises transparent pricing.
Chief executive Thierry Koskas has now been at the helm of the Citroen brand for 18 months and he’s been charged with a mission.
He aims to transform the brand with a focus on renewing core models based on the corporate values of comfort, simplicity, sustainability and daring.
At a meeting at the Citroën London West dealership, part of AM100 group Stellantis & You, Koskas outlined to AM-online the desire for a rapid and comprehensive overhaul of the Citroën range.
“We are entering a complete renewal of the lineup. By the end of 2025, we will have renewed most of our lineup,” Koskas says.
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